Consumer Alerts & Industry Analysis

This category serves as a critical watchdog for the smart home consumer. Here, we dissect the latest industry news, corporate policies, and market trends, exposing the hidden risks of cloud-dependent ecosystems and advocating for consumer rights. From analyzing device “bricking” events to deconstructing predatory subscription models, these articles empower you with the knowledge to navigate the complex landscape of the smart home market and make informed decisions that protect your investment, your privacy, and your ownership.

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Click to Agree

The familiar click on “I Agree” is a lopsided transfer of power. With every unread Terms of Service, consumers surrender fundamental rights to privacy, ownership, and legal recourse, representing a significant loss of digital autonomy. #ToSWatchdog

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Our Genetic Betrayal

Your DNA has been weaponized. This article deconstructs the 23andMe breach, a targeted intelligence operation that turned ancestry into a liability and a privacy issue into a matter of national security.

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Surveillance Capitalism

We were promised “calm technology” but got surveillance capitalism. This post explains why the mainstream smart home is broken and introduces the “Thinking Home” framework—a new paradigm for a private and reliable system.

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The Gospel of Louis Rossmann

Do you really own your gadgets? This article explores the “Crisis of Ownership” through the work of Louis Rossmann, a consumer advocate fighting for your Right to Repair and the principles of the Sovereign Home.

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The Broken Promise of Alexa+

We’ve warned about the dangers of cloud dependency, and Amazon’s Alexa+ debacle just proved our point. Discover why this “upgrade” is the single most persuasive argument for a locally controlled, sovereign smart home.

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